We turned messy spreadsheets into clarity

Back in 2019, we were running a consultancy that kept hitting the same wall. Clients would ask us pointed questions about their numbers, and we'd spend days pulling together answers. That frustration became our focus.

Serving businesses across Australia from Jannali, NSW since 2019

240+
Client Assessments

Businesses analyzed from manufacturing to retail across NSW and Victoria

18%
Average Improvement

Median efficiency gains reported by clients in first year implementations

6 Years
Industry Experience

Continuous refinement of analysis frameworks and business insight methods

Recognition came from solving real problems

2023
NSW Business Innovation Award Finalist

Shortlisted among 87 entries for developing accessible profitability frameworks for medium businesses. The judging panel specifically noted our practical approach to complex data.

2024
Featured in Australian Financial Review

Three-page feature on how regional consultancies are modernizing business analysis. They followed three of our client implementations over six months.

2025
CPA Australia Educational Partnership

Selected to develop curriculum content for their mid-career professional development program. Our modules on practical profit analysis launch in September 2025.

Financial analysis workshop session with business owners reviewing profit margin reports
Business consulting meeting discussing revenue optimization strategies
Team collaboration on profitability assessment framework development

The people behind the analysis

We're not a massive firm. Just experienced analysts who care about getting the numbers right and explaining them clearly.

Callum Threlfall, Senior Financial Analyst

Callum Threlfall

Senior Financial Analyst

Spent eleven years at mid-size manufacturers before joining us in 2021. He's the one who notices the patterns in your quarterly reports that actually matter.Callum handles most of our manufacturing and production sector work.

CPA Certified 11 Years Experience
Petra Lindqvist, Business Intelligence Lead

Petra Lindqvist

Business Intelligence Lead

Former data analyst for three retail chains before she got tired of corporate politics. Petra builds the frameworks we use for profitability assessments and teaches our workshops. She's obsessive about making complex analysis understandable.

Data Analytics MSc 9 Years Experience

Want to see how we approach your numbers?

We offer initial consultations where we review your current reporting and explain what deeper analysis might reveal. No pressure, no sales pitch. Just an honest conversation about whether our approach fits your situation.